The best bit: working with authors, plus a bit of authoring of my own.
The stuff I did the longest: New Zealand travel and guidebooks.
What they actually hired me for: Pacific Island travel stuff.
Leading a team: creativity, fun (also see the "how").
Commissioning content from cool people, such as Wizards, Booker-Prize and Pulitzer winners, rock gods, poets, circus performers, politicians/Rastafarians and Knights of the Realm.
Science nerdery & number crunching: new ways of doing finances, detective work. Helping non-scientists with sciencey things.
Creating user-friendly tools and "dashboards" to make people's jobs easier, and help them devote time to the important stuff, not the number crunching
Financial/commercial whizzery: pioneering treatment for combining content, modelling costs/profits from different content systems, break-even calculations (and philosophy), changing cycle (involving actual maths). Cultural stuff too: changing the way commissioning editors treated commercial decisions.
Height of the Eiffel Tower, and assorted other mythbusting
Lots of Media work (TV, radio, print), mostly for New Zealand, Australia and Pacific travel stories.
Resource/workload modelling and scheduling, for teams that don't fit the mould (commissioning editors; authors)
Clever number crunching: Using market research, competitive information, destination data, to find out what's really happening, then move from that to what we should be doing: Australian domestic travel, Pacific "drop in" guides, NZ "island" guides.
Finding new ways of creating and reusing content: "drop in" guides and guidebook cascades on wonky, alternating cycles